Was 1972. Now 2023. Sometimes more is better. Recrafting the revered look, we've refreshed the design with a wider toe area and firmer side panels so you can comfortably wear them day in, day out. Re-engineered materials help prevent warping and add durability while maintaining the classic '72 shape you fell in love with. Lace up, because tradition keeps getting better. Benefits Re-engineered leather and textile materials keep the look and shape you love and help prevent warping. Firmer side panels help keep your foot in place. A foam midsole with iconic wedge insert delivers comfort from the get-go. The herringbone outsole pattern gives you durable traction and heritage style. The padded, low-cut collar looks sleek and feels great. Cortez Origins The Nike Cortez was designed in 1972 by Nike co-founder Bill Bowerman to be lighter and more comfortable than any other shoe. It quickly became the most popular running shoe in the country and has transformed into an unmistakable icon, woven into pop culture history.